© Shirley Dalton 2022

For Business Owners/Star Employees (2IC's)/Solopreneurs

Become A Successful Second-In-Command 

Bring The CEO's Vision to Life

Terms of Service

The Loyal Lieutenant or Second-in-Command (2IC) is one of the most important roles in a business and yet it’s one of the least understood.

You may be a BUSINESS OWNER desperately wanting your star performer to get what it means to be the 2IC to help you bring your vision to life


You may be the STAR PERFORMER; the process-driven, problem-solving individual who’s been thrust into this multifaceted role with little direction or guidance from your CEO


You may be a SMALL BUSINESS OWNER/SOLOPRENEUR faced with growing and running your business and looking for some structure and support to help you get control of your operations and get your life back

If so,


How We're Doing It

  • We'll work together LIVE over Zoom for nine weeks. (Of course everything is recorded and you'll have unlimited access to the recordings, handouts, and templates).
  • You will get access to ALL systems and processes and tools so you can start setting your organisation up IMMEDIATELY
  • You'll be able to ask your questions live on the call so you can get help with anything you need
  • I'll teach you my Signature System. You'll implement each week and get individual coaching & support from me

The Requirements

  • Internet access, a computer, and an open mind
  • About 90 minutes each week to meet with me live (and then go implement what you have learned)
  • FOCUS: The method you're learning is very simple. You might be tempted by "shiny objects" or other distractions. Don't let that happen! If you follow the formula you learn in this class, you WILL set up systems and processes and you WILL get more time back in your day.

No systems experience is required.

Start Date

Tuesday 5th September, 2023 at 9:30am Sydney time

Last Day To Register

Friday 1st September, 2023

The Investment

$1997 to get your procedures, job descriptions and organisation structure done.

If you prefer me to do it for you, rather than teach you, it would cost 10x more and this way you get to keep the skills, the exact methodology I use, in-house for your current and future team members.

It's a no brainer as far as I'm concerned.


In addition to the complete The Loyal Lieutenant Masterclass Series, you're also getting access to:

  • The 9 Day Business Challenge which you can start straight away. Introducing you to my Blueprint For Business Freedom.
  • Create More Time -Special training to help you overcome your current overwhelm and clear your mindset blocks and beliefs.
  • You Plus - Easily add team members to grow your organisation instead of having the life sucked out of you.
  • Be Saleable - Complete Checklist of things you need to have in order to sell your business easily for the highest price. This checklist focuses on your Operations - something the lawyers and accountants often overlook.

AND, drumroll ........

ACCESS TO MY PRACTICAL LEADER MEMBERSHIP FOR A FULL 12 MONTHS, includes 2 group coaching calls/mastermind sessions with me every month - Retails for $1088

If you're a business owner wanting your Loyal Lieutenant to get how valuable he or she is, give the gift that keeps on giving and enrol them now.

If you're the Loyal Lieutenant who is craving personal growth and development and looking for a mentor who can actually help you get there, enrol now or ask your boss to enrol you.

If you're a small business owner/solopreneur, enrol yourself. You'll have access to all the support you need for a full 12 months.  


Guarantee: If you're not completely satisfied and you show up for all sessions and participate fully and complete all your assignments, I'll refund your money in full.  You have nothing to lose and everything to gain!       

REGISTER NOW and get started on the 9 Day Business Challenge Straight Away.    

BONUS # 1: 

Join NOW and get the 9 Day Business Challenge PLUS Much Much More

Why We're Doing It

The Loyal Lieutenant Masterclass Series will guide you through the day-to-day work of the Second-In-Command.

In just 9 weeks you’ll go from unprepared and in chaos to confidently being able to manage people and processes whilst actioning the business’ possibilities.

Imagine having the gift of time back.

What could you do with an extra 12 days a year like one client did?

What would it look, sound and feel like to have your team truly understand each other’s roles and cooperate and work together to achieve a far greater outcome?

Get a SNEAK PEEK at how by watching the video above, which was taken from Shirley’s 9 Day Business Challenge.

You’ll also get a feel for how Shirley presents.

What We're Doing

Delivered in bite-sized manageable 90 minute sessions, once a week for 9 weeks, you'll:

  • SET UP YOUR SYSTEMS AND PROCESSES using key components designed to keep your organisation operating smoothly at all times
  • Build your own system to simplify overly complex operations, eliminate wasteful processes (and people), and identify and solve operational misalignments to CREATE MORE TIME IN YOUR DAY
  • Craft clear and precise processes to ensure your TEAM UNDERSTAND THEIR ROLES AND ARE ACCOUNTABLE FOR OUTCOMES, allowing you to focus on the CEO's bigger vision
  • Structure your processes and systems so ANYONE CAN STEP INTO ANY ROLE, stripping you of repeated admin tasks
  • Discover how your mindset affects your outcomes and how to set yourself up for success
  • Grow and develop and become more comfortable and confident in yourself and your role

"I am just in the process of starting a new business and the Loyal Lieutenant Course has given me so much confidence moving forward.  The 1.5 hour sessions were just the perfect amount of time in covering each topic within the course.  Shirley makes it so clear and practical, teaching procedures and systems that are logical but not generally thought of.  

Thank you Shirley for so many light bulb moments!" - Leanne Pearson

“I'm finding these hour and a half sessions really useful. Usually, you turn up to a course and get bombarded for three days, and you're expected to leave and implement. I'm finding the hour and a half just a little bit each time.  I'm quite enjoying these weekly little sessions. I'm finding it really good. I've gone to courses and because it's all sort of newish content, you're not familiar with, you’re good for the first few hours and then it just sort of gets a bit overwhelming sometimes, as you're trying to keep up and trying to understand it all. But spreading it out like this works really well.”

 - Nick Grinter, Engineer, Northrop Consulting Engineers, Canberra

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